Pantone Life Festival

One of the biggest retail store in Taiwan, Familymart, collaborated with Pantone and designer Aaron Nieh to created a series of stunning merchandise. The website aims to create a sophisticated look and feel on introducing the products under its campaign concept "Pantone Life Festival". The event site was released under three phases and runs a total period of two months.


UI Design, Photography


Adobe Photoshop, Adobe After Effects


UI Structure
The webpage is further categorized into three sections, the top banner that runs full page across the web, the campaign mechanics on how to redeem the merchandise, and a gallery of the merchandise in use. To thoroughly utilize the Pantone theme while still retain the sophistication, complimentary colors were added as subtle embellishment on its micro transition and text highlight.