IBall is a critical object around mass surveillance topic. The form of a candy machine suggests how easy and available it is to surveil your surroundings. The mood we want to deliver was playful, absurd, and shame. By humanizing the object, we want to make people aware that they are being looked backed while they looked onto others.

Stay in control all time. Get your extra eye for as low as 25¢. Now available nationwide on your local stores.


Creative Concept, Fabrication, Technical Development


RC camera, Transmitter, Receiver


Idit Barak, Art Direct