A branding project for the food stall Choosie Chubs. It serve some of the popular street food from Taiwan. While the name might suggest, street food is known for its affordability, this lead to a rather broad target market. Building on top of this insight, the vibe of the brand was set to be light-hearted and approachable. The color palette is a dominant royal blue with a supplementary shade of yellow. The chosen logotype was inspired by the impression of children staring at delightful pastries in a bakery storefront.
Accompanying marketing materials were delivered as part of promoting the stall.